According to this study, listings with video receive 403% more inquiries than those without. The more inquiries, the more opportunities you have to close a sale. It also found that 73% of homeowners are more likely to list with realtors who use home video marketing. Real estate companies are learning that this powerful marketing tool can be their game changer. For example, Century 21 saw a 20% increase in sales after implementing a video marketing campaign.

If a picture is worth a thousand words, then a high quality marketing video is worth a lot more! In fact, according to Dr. James McQuivey’s Forrester Research study, a video is worth at least 1.8 million words.

McQuivey also found that video helps consumers retain 95% information three days later, as opposed to only 10% retention with text alone. Video also boosts engagement by at least 48%, causes 52% of consumers to feel more confident in their purchase, and spend 88% more time on a website than that of one without video. What’s more, you can much more easily fit all your information into a video than in text. And that is how you are going to really draw in your potential buyers.